I'm constantly asked, "Why Crux? What does that have to do with communications?" I have a strange obsession with that word. Love it! Crux is a cool word with several meanings that apply directly to the work we do for our clients. Let me explain.
I directed the event marketing for a a nonprofit, professional association's regional conference in 2015. We had a shoestring budget and a team made up of a committed volunteers - a familiar story for most non-profits.
In the following post, I've shared the goals for the conference, key communications strategies and samples of some of the materials. If you need ideas for creating an integrated event marketing campaign on a limited budget, contact me to discuss my experiences.