Projects, Event Marketing, Integrated Marketing Comm
Melanie Rice
Event marketing on a shoestring

I directed the event marketing for a a nonprofit, professional association's regional conference in 2015.  We had a shoestring budget and a team made up of a committed volunteers - a familiar story for most non-profits. 

In the following post, I've shared the goals for the conference, key communications strategies and samples of some of the materials.  If you need ideas for creating an integrated event marketing campaign on a limited budget, contact me to discuss my experiences.

Event marketing on a shoestring

Marketing

,

One-off promotions ≠ Marketing

,
One-off promotions ≠ Marketing

Sales are down. The store down the block is offering big discounts. The new 2016 printers are set to be released soon, and you have 1000s of the old ones in the warehouse. What to do?

Let’s have a big promotion! Good idea, right? Yes, and no. If you have a marketing strategy and an integrated marketing communications plan AND this promotion fits into your plan and brand messaging, then let’s do it. If not, an ill-conceived, one-off promotion might do more harm than good, eroding your brand’s image, pricing and customer loyalty.

Marketing is not just promotions and rah-rah stuff. It’s much more.